Thursday, April 26, 2007

Why RED Isn't Working

Ryan Thompson writes a compelling article about why Bono's RED campaign, which has spent over $100 million in advertising to raise a measely $18 million for poverty in Africa, isn't working, and how it's failure exposes the impotency of the campaign.

4 Comments:

At 8:24 PM , Blogger Shawna said...

these last two articles have been good. :)

 
At 11:06 PM , Blogger Paul Cable said...

yes they have!

 
At 10:06 AM , Blogger Aaron said...

so the articles by BIG DOGS like Piper are good, but the ones by me...well....I ain't no Piper. Not even a Piper JR.

 
At 2:06 PM , Blogger Meredith said...

No worries, Aaron. The first shall be last, and the last are first.

;)

 

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