Why RED Isn't Working
Ryan Thompson writes a compelling article about why Bono's RED campaign, which has spent over $100 million in advertising to raise a measely $18 million for poverty in Africa, isn't working, and how it's failure exposes the impotency of the campaign.
posted by Aaron @ 9:45 AM
4 Comments
4 Comments:
these last two articles have been good. :)
yes they have!
so the articles by BIG DOGS like Piper are good, but the ones by me...well....I ain't no Piper. Not even a Piper JR.
No worries, Aaron. The first shall be last, and the last are first.
;)
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